How we used CRM and automation to improve our sales performance

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Marketing automation and CRM integration is the key to smashing your sales targets and bringing your company into the next age of digital marketing.

This eBook includes advice and tips on the following:

Turning cold calls into warm calls: find out how you can use your sales funnel to warm up leads before dialling.

Lead scoring and lead qualification: set the right criteria in your sales funnel to qualify your sales leads through marketing.

Nurturing: use automated marketing and sales emails to nurture leads along the sales funnel.